Point-Counterpoint takes a point made by Dr. Bob “The Godfather of The Quantum Dragon” Sutor and argues a counterpoint for entertainment purposes. In this edition, Dr. Sutor makes 2 points:
1. Make sure you have a leadership/team page. Be generous in whom you include here. Don't worry about other companies finding out about your employees and poaching them. If they are really good, people will know anyway.
This can make a small company look tiny. I think of Zapata Quantum, a software company that was going around just a few months ago, talking about software for which it did not actually have a software development team. Showing the leadership team on the website led to LinkedIn, which showed that that was shockingly all they had. Notwithstanding they’ve added some folks recently, the leadership page, in conjunction with LinkedIn, continues to highlight that the company is just a shell of what it once was, heavy on leaders and advisors, but light on workers.
2. Have a dedicated research publications page with links to the papers. Keep it up-to-date as content moves from arxiv to journals. I’ll put some examples in the comments.
No, get them out of there! Look at the difference between how IBM promotes IBM Z versus how it promotes IBM Quantum. The former has commercial utility today and provides product spec sheets. The latter is trying to make you believe it has commercial utility, but its papers need to be peer-reviewed and nothing has been deployed in a production environment. Papers highlight how far you are from full commercialization, such as is the case with IBM highlighting how unready its quantum computers are for primetime compared to its mainframes.